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2021
Highlights

January
Kering and Conservation International launch the Regenerative Fund for Nature, which aims to finance the conversion of 1 million hectares of farm and grazing land to regenerative agriculture over the next five years. By supporting selected farmers and NGOs, the fund will assist the transition to more nature-friendly practices, which will also help to combat climate change.
Gucci unveils its first collection in collaboration with The North Face.The pieces celebrate the spirit of exploration in all its forms and pay homage to the values of discovery, self-expression and sustainability that both brands embrace.
Histoire de Style, Art Déco, Boucheron’s new High Jewelry collection, revives the spirit, shapes and radical simplicity of the Art Deco movement. A manifesto for freedom and style, it is designed to be worn by both women and men.
Qeelin opens its biggest flagship in China at the Jiuguang Department Store in Shanghai. Its massive façade sits at street level right next to Jing’an Temple, a city landmark that draws significant foot traffic.
February
Kering reports a solid performance in 2020, despite the turbulence of the Covid-19 pandemic. Consolidated revenue reaches €13.1 billion, with recurring operating income at of 3.1 billion.
Pomellato interprets the Japanese art of kintsugi with a capsule collection of stones that have been damaged, repaired and brought back to life using this ancient technique. It offers a unique vision of beauty and an illustration of the House’s approach to sustainability.
Women In Motion organizes a virtual Talk with the cast of the film Promising Young Woman, a breakout feminist movie about the long road to recovery faced by women who have been victims of violence.
Kering participates in the launch of the Fashion Values digital platform. Designed in collaboration with IBM and Vogue Business, and developed by the London College of Fashion, the platform makes subjects like sustainability and the climate emergency accessible to the general public.
March
Kering takes a 5% stake in Vestiaire Collective, the leading global platform for second-hand luxury. The Group sees the move as a way of supporting the development of innovative new business models, embracing new market trends and exploring new service offerings.
Boucheron takes La Maison on tour, a visionary and immersive jewelry experience designed to cater to each city on the route: Beijing, Tokyo, Shanghai and Riyadh. The program offers visitors a ‘phygital’ journey, comprising digital animations and the opportunity to try on pieces using augmented reality technology.
Brioni launches Eau de Parfum following a partnership with the renowned Master Perfumer Michel Almairac. A subtle and sophisticated fragrance, it has all the elegance of a tailor-made suit. A few months later, Brioni presents the second opus in its fragrance wardrobe, Eau de Parfum Intense.
On International Women’s Day, Pomellato and Kering bring together actresses Jane Fonda and Jameela Jamil for a thought-provoking and inspirational discussion.
Brioni unveils BP Signature, its exclusive capsule collection designed in collaboration with House ambassador Brad Pitt. The capsule features seven men’s wardrobe essentials, all expressing a relaxed, modern elegance that suits an urban lifestyle.
April
During Kering’s 2021 Annual General Meeting, a dividend of €8 per share is approved by shareholders for the financial year 2020.
Kering opens its new logistics platform in Trecate, Italy. Covering 162,000 square meters, the facility is equipped with advanced technology and automated systems, a high degree of scalability, and sustainable, innovative processes. The platform will enable the Group’s Houses to meet customer expectations, particularly in terms of product availability and delivery times.
Gucci presents its first High Watchmaking collection: the timepieces are a demonstration of know-how, creativity and technical expertise.
Balenciaga presents its Winter 2021 pre-collection, comprising 58 mainly unisex looks produced with 90% certified sustainable textiles. The digital lookbook features models in front of iconic tourist attractions that were added in post-production, anticipating a return to the possibility of global travel.
Anthony Vaccarello’s Winter 21 collection, presented with a runway video filmed in Iceland and set against the country’s austere and spectacular landscape, shakes up Saint Laurent’s bourgeois codes.
Celebrations of Gucci’s centenary begin with Aria, a collection created in honor of the House’s heritage, which offers “the promise of a never-ending rebirth,” according to Creative Director Alessandro Michele.
May
Gucci takes its first steps into the metaverse by installing a virtual gallery within the Roblox platform. The initiative follows the House’s real-life Gucci Garden Archetypes exhibition in Florence, which debuted in May as part of the Florentine House’s 100th anniversary.
With the Alexander McQueen women’s Fall-Winter 2021 collection, Sarah Burton continues her exploration of clothing, highlighting different shapes and proportions.
Gucci unveils its first NFT, a video produced by Alessandro Michele and the film director Floria Sigismondi to mark Christie’s first online auction of NFTs. Gucci donates proceeds of the sale to a UNICEF program offering better access to the Covid-19 vaccine worldwide.
Gucci launches Demetra, an alternative material that is both revolutionary and versatile, produced from non-animal raw materials and renewable resources. The announcement follows the publication of the first Gucci Equilibrium Impact report, in which the House also revealed it surpassed its 2025 reduction target four years ahead of time.
June
Kering Americas supports the U.S. organization Black in Corporate, which aims to improve access for Afro-Americans to professional careers, notably through mentoring programs.
The exhibition Betty Catroux, Yves Saint Laurent: Feminine Singular arrives at the Shanghai Museum of Contemporary Art after opening in Paris in 2020. The exhibition, designed by Anthony Vaccarello, pays homage to the fashion icon, Yves Saint Laurent’s “feminine double,” the perfect incarnation of the modern woman and her style.
Kering publishes its climate strategy, a scientific-based approach to meeting the historic challenge set by the 2015 Paris Agreement to keep global warming below 2°C.
Balenciaga’s Spring 2022 collection is revealed on a virtual runway, focusing on perceptions of reality and alternative identities. Each look appears on a series of digital clones of the artist and model Eliza Douglas with a hyper-realistic effect. The show explores and questions ideas of authenticity, counterfeiting, and appropriation within the fashion industry.
The Women In Motion program organizes its first Talk dedicated to the world of music, inviting the Franco-Israeli artist Yael Naim to a conversation with the actress Julie Gayet at the Sœurs Jumelles festival in Rochefort.
During the Generation Equality Forum event, in Paris, in the presence of President Emmanuel Macron, François-Henri Pinault announces that the Kering Foundation, along with the French government, will fund the creation and rollout of 15 women’s centers across France. The facilities provide accommodation, care and support for women who are victims of violence, delivering a personalized, multi-disciplinary package of care.
DoDo renews its partnership with WWF Italy to protect Mediterranean turtles. The brand unveils a special edition of a turtle pendant.
July
With consolidated revenue of €8 billion for the first half of 2021, Kering resumes its trajectory of strong, profitable growth.
Gucci opens the doors of the House’s Archive in the Palazzo Settimanni, in Florence. Acquired in 1953, the 15th-century building was previously a workshop and more recently an exhibition space. The archives contain seven decades of continuously renewed creativity.
At the 74th Festival de Cannes, the 2021 Women In Motion Award is presented to the actress, producer and director Salma Hayek, while the Young Talent award goes to director Shannon Murphy. Kering and the Festival de Cannes also take this opportunity to present the 2020 Young Talent Award to the Italian director Maura Delpero. Yamina Benguigui, Lou Doillon, Jodie Turner-Smith, Tilda Swinton and Regina King are invited to the 7th edition of the Women In Motion Talks.
Balenciaga makes a celebrated return to Couture, an event that attracts global attention 53 years after the House’s founder presented his last collection. The show connects the past with the present and further extends the heritage of the House. After Paris, the collection travels to Shanghai, accompanied by an exclusive exhibition.
Saint Laurent presents its Spring-Summer 22 men’s collection in Venice using a spectacular structure of mirrors entitled Green Lens, designed by the American artist Doug Aitken and commissioned by the House’s Creative Director, Anthony Vaccarello. The artwork was accessible throughout July, in tandem with the Biennale of Architecture.
Boucheron’s High Jewelry collection Carte Blanche – Holographique captures the beauty of color through the prism of light. Creative Director Claire Choisne uses innovation to create emotion, notably through applying a unique coating, a first in High Jewelry, to highlight every nuance of color in her creations.
In its report Coming Full Circle, the Group outlines its ambitions and lays the foundations for a circular economy. This involves a profound reconsideration of manufacturing and product use, as well as how to extend the lifecycle of finished goods.
August
With the second chapter of its La Gioia High Jewelry collection, Pomellato features historic pieces in contemporary creations, playing with the volumes and proportions of chains, necklaces and bracelets in a spectacular way.
Kering Eyewear and ZEISS Sunlens announce their collaboration on the development of sustainable sunglasses, featuring Kering Eyewear’s eco-friendly frames and low carbon footprint ZEISS’ lenses.
Qeelin unveils its new collection, Little Red Lock Yu Yi Red Agate on Qixi, the Chinese equivalent of Saint Valentine’s Day. Celebrities saying ‘I love you’ in different Chinese dialects becomes a special catchphrase full of culture-specific playfulness.
During the 52nd edition of the Rencontres de la Photographie d’Arles, the 2021 Women In Motion Award for photography is presented to Russian-Ghanaian photographer Liz Johnson Artur for her career and dedication.
September
The former Laennec Hospital, now the headquarters of Kering and Balenciaga, opens its doors once again for European Heritage Days. The event is an opportunity for the public to discover this architectural jewel in the heart of the Left Bank in Paris, along with a selection of contemporary artwork from the Pinault Collection and 50 original prototypes from Cristóbal Balenciaga’s Couture collections. The latter are juxtaposed with a film of the first Couture collection by Demna, Balenciaga’s Artistic Director.
Saint Laurent returns to the Trocadero in Paris to present its Spring-Summer 2022 collection. Each look pays tribute to Paloma Picasso’s independence of spirit: her freedom, her instincts, her energy. The collection, shown on the Esplanade of the Trocadero, is an ode to emancipation and a call to subversive seduction.
Opulence and minimalism, along with extravagance and avant-gardism, are the counterpoints for Salon 02, the Fall-Winter 2021 collection for women and men by Bottega Veneta. The collection was presented to a select few at the famous Berlin nightclub Berghain.
Balenciaga partners with the online gaming platform Fortnite for a one-of-a-kind, multi-pronged creative partnership. The House designed virtual clothes, shoes and accessories that players can purchase for their avatars, while a limited-edition capsule collection is available in boutiques.
At the Kyotographie festival, in Tokyo, Women In Motion supports the exhibition entitled Women Artists from the MEP Studio: New Perspectives in Film and Photography from France.
Nudo, Pomellato’s emblematic collection, celebrates its 20th anniversary. Interpreted in myriad sparkling stones, this minimalistic and timeless ring has become the Milanese House’s signature piece. The jeweler’s first exhibition was also held in 2021, initially in Tokyo and subsequently in Shanghai, giving visitors the chance to discover Pomellato’s heritage and values, unconventional codes and precious know-how.
As part of its Women In Motion program, Kering supports the Vivian Maier exhibition at the Musée de Luxembourg in Paris. The retrospective reveals the richness of a remarkable photographer’s work and talent.
Gucci launches the Gucci Vault. This experimental online space and exclusive concept store focuses on vintage pieces from the House that have been selected and revisited by Alessandro Michele and his teams, along with new creations by up-and-coming designers. The essence of the Gucci spirit.
Kering Eyewear completes the acquisition of the Danish luxury eyewear brand Lindberg. The brand is recognized for its exceptional titanium optical frames, innovative design, patented technology and impeccable craftsmanship.
All eyes are on Balenciaga at the Met Gala, which the House attended for the first time, dressing the likes of Kim Kardashian, Rihanna, Michaela Coel, Isabelle Huppert, Tracee Ellis Ross and Elliot Page.
Kering and Conservation International announce the first beneficiaries of the Regenerative Fund for Nature at the IUCN World Conservation Congress. Seven projects are selected, involving 60,000 people and the transition of 840,000 hectares of land to regenerative agricultural practices.
Kering ceases the use of animal fur at all its Houses, starting with the Fall 2022 collections. By doing so, the Group underlines its vision of Luxury as being inseparable from the highest environmental and social standards.
October
Cartier and Kering launch the Watch & Jewellery Initiative 2030, which aims to rally industry players in watchmaking and jewelry around shared objectives for sustainability.
Kering is ranked 9th in the Diversity and Inclusion Index, which measures D&I performance among more than 11,000 international companies.
The presentation of Balenciaga’s Spring-Summer 2022 collection plays on the red-carpet entrance to cinema premieres and unveils an exclusive episode of The Simpsons for Balenciaga, an opportunity for the House to once again explore the boundaries between fashion and entertainment.
In Detroit, Bottega Veneta presents Salon 03, its Spring-Summer 2022 collection: a women’s and men’s wardrobe that references the US city’s urban and industrial environment in a fusion of sportswear and workwear.
London Skies, Alexander McQueen’s Spring-Summer 2022 collection, is presented in a spectacular setting: a cloud-like transparent bubble on a London rooftop.
Balenciaga and Gucci launch The Hacker Project, a series of exclusive pieces revealed in limited edition at 74 selected addresses worldwide. This unprecedented project explores and raises questions about the concepts of branding and appropriation within the fashion industry.
Qeelin opens a Bo Bo Funky House pop-up store in the atrium of Grand Gateway, one of the busiest shopping malls in Shanghai. Brand Ambassador Liu Shishi and pop star Theo Zhu enjoy online/ offline gaming in the pop-up, showing that high craftsmanship in jewelry can also be fun.
In Shanghai, the new Women In Motion at West Bund contemporary dance festival celebrates the creativity of talented women in the areas of dance and choreography. The event is organized in partnership with the Centre Pompidou × West Bund Museum Project Shanghai, the largest cultural exchange project between France and China.
Qeelin puts pieces from its iconic Wulu collection on display at the Wormhole Library, a cultural institution opened earlier in the year in Haikou and already considered to be one of China’s most beautiful libraries.
November
Kering Eyewear launches the VIRTUS project, a data exchange platform built on blockchain technology that assesses and traces all aspects of manufacturing operations.
To mark the International Day for the Elimination of Violence against Women, the Kering Foundation supports H24, a series of short films broadcast by Arte. For the occasion, the actress Clémence Poésy and the photographer Charlotte Abramow, along with Ghada Hatem, founder of La Maison des femmes, and Aurélie Garnier-Brun from the association En avant toute(s), participate in two conversations organized by Kering and livestreamed on Instagram.
With Kering’s support, La Caserne opens in Paris with the aim of becoming Europe’s leading accelerator for ecological transition in fashion and luxury.
Publication of the book Alexander McQueen in Wales, accompanied by a documentary and a fashion film, an educational and creative initiative developed with the film director Charlotte James, the photographer Clémentine Schneidermann, and Welsh youngsters aged from 12 to 17. The project is further proof of the House’s commitment to passing on its expertise to the younger generation.
In Tokyo, Kering presents a ‘Fashion & Biodiversity’ exhibition at its headquarters in Japan. The event seeks to highlight the importance of preserving biodiversity and its relevance to the fashion industry while also examining the various challenges involved.
In Los Angeles, Gucci reveals its Spring-Summer 2022 collection with the Gucci Love Parade on Hollywood Boulevard. The spectacular show features 115 looks that celebrate the shared dreamworld of cinema and fashion, consolidating a new aesthetic path inaugurated with Aria.
The Women In Motion program supports two events at the Paris Photo festival: the presentation of the second study by the Observatoire des Filles de la Photo about women’s place in photography, and the Elles × Paris Photo exhibition at the Grand Palais Éphémère.
December
For its Fall-Winter 2022 collection, Balenciaga presents The Lost Tape, a video directed by Harmony Korine evoking the 1990s, a decade when inspiration came from a wide range of sources, from fashion ateliers to the underground.
Bottega Veneta announces the appointment of Matthieu Blazy as Creative Director. He had been the House’s Design Director for ready-to-wear since 2020. The Franco-Belgian designer graduated from the La Cambre art school in Brussels.
Bottega Veneta celebrates Italian artisans with its Bottega for Bottegas campaign. By highlighting the work of 12 artisans, the House pays tribute to their shared values of excellence and creativity, both hallmarks of Italian know-how.
For the third consecutive year, Kering participates in the China International Import Expo in Shanghai the first nationwide professional commercial trade show dedicated to global imports.
The 2nd edition of the Kering Generation Award for sustainable innovation recognizes three Chinese startups: Peelsphere, Otex and Zeno Technology. The event is organized by Kering and Plug and Play China at the Museum of Art Pudong in Shanghai.
During the Art Basel international art fair, Saint Laurent creates an ephemeral gallery on Miami Beach to exhibit a series of paintings by the Japanese artist Sho Shibuya. Some 55 works explore contrasts in the sky over the course of a single day, offering a poetic and optimistic metaphor for the passing of time.
The iconic actor Al Pacino personifies Saint Laurent’s Spring-Summer 2022 campaign photographed
by David Sims.
Kering partners with Phaidon to publish Woman Made: Great Women Designers, a book highlighting the work of women designers past, present, and future. The launch is accompanied by a series of initiatives including the development of a digital platform dedicated to the next generation of women designers, a series of conversations hosted by leading US design schools, and the creation of a university study grant.